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Founder Video · VSL Guide

How to record your VSL

Your VSL is the founder video that warms leads before they ever speak to you. One person, talking straight to camera, saying the right things in the right order. This page shows you exactly how to set up and record it. Keep it simple. It works.

The one thing to remember

You are not presenting. You are talking to one person, telling them what you see. Slower and calmer beats loud and polished every time. We give you the script and we take care of everything after you hit record. Your only job is to record it well and say it like you mean it.

Before you hit record: 4 setup rules

eyes on the top third space above the head look into the lens
1. Framing. Eyes on the upper third, a little space above your head, chest and shoulders in view. Look into the lens, not at yourself on the screen.
face a window or a lamp plain, tidy background
2. Light. Face a window or a soft lamp so your face is evenly lit. No bright light or window behind you. 3. Background: plain and tidy.

4. Sound is the one you cannot fix later

Record somewhere quiet with no echo. Use simple earphones with a mic, or your phone held about an arm's length away in a small room. Bad audio ruins a good video. Do a 10-second test and play it back before you record the whole thing.

See what good looks like

Here is a founder recording a video to camera, the way we want yours. Watch the framing, the eye contact, and the calm, direct delivery. That is the whole target: a real person talking to one person.

The target is simple: eye contact, a plain background, one person talking calmly to camera. No performance.

The structure of the video

Your script already follows this. Say the lines in this order. Lead with the outcome, build the problem, then point to one clear next step.

0:00
Hook
Lead with the outcome, not who you are.
Next
Problem
Name their pain in their words.
Next
Stakes
What it costs to do nothing.
Next
How
How you fix it, simply.
Next
Proof
Who you are, why you.
Next
Offer
What you offer, plainly.
Next
Guarantee
Your risk-reversal.
End
CTA
The one action. Book a call.

Delivery: do this, not that

Do

  • Deliver the first line flat and certain. No wind-up, no "hi guys."
  • Talk to one person, like it is a call.
  • Pause between sentences. Silence reads as confidence.
  • Shoot in landscape, 4K if you can.
  • Record each script back to back in one sitting, same shirt.

Don't

  • Do not read stiffly off a script held to the side. Learn the line, then say it.
  • Do not rush or raise your voice to sound energetic.
  • Do not add a second call to action. One only.
  • Do not worry about being perfect. Real beats polished.
  • Do not stop if you fumble a line. Pause, then say it again. We keep the best take.

That is the whole job

Good light, a quiet room, look into the lens, and say the lines like you mean them, one at a time. Send us the footage and we take it from there.

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